Mature models take Pride Mobility Products for a spin at photo shoot

When Pride Mobility wanted to shoot hero images for the launch campaign of new models in their power chair and scooter ranges, they chose to hire older models from Real Models for a location photo shoot at the foreshore in Geelong and a vineyard at Torquay, Victoria. The full day of brilliant lifestyle images was shot by renowned action photographer Stu Gibson, and ended up a fun project with a great result for everyone involved – the models, photographer and Pride Mobility staff.

Pride Mobility Marketing Co-ordinator, Liam Calvert, said

Using local senior and mature models to get great lifestyle shots definitely adds authenticity to how well our products are suited for the Australian environment. Being experts in older models, Real Models had the right models for our shoot and managed all the arrangements with professionalism that reduced the stress on my team. We’ll be using them again when we want to hire mature models.”

A Bloom in hearing for models

Great weather and Real Models made for a perfect 2 day photo shoot with Bloom Hearing. Utilising a number of locations and situations, the message that hearing loss shouldn’t hold you back will certainly hit its mark. From golf courses to ferry terminals, and restaurants to cinemas, our models aged 50 to over 70 were just the right fit. Look out for them in local promotions and internationally. No shoot is too small for Real Models.

Models on the bayside for Benetas

Perfectly positioned at one Mornington’s most desirable locations, in Victoria, Benetas Corowa Court has undergone major changes that set new standards in aged care. A fresh approach, with apartment-style living for smaller groups, has been launched in an advertising campaign featuring our mature models. The series of charming images were captured during a fun half-day photo shoot at the brand new accommodation complex. The campaign includes press, bus and online advertising, healthcare direct marketing and consumer brochures. See all the images on the Benetas website.

Stan, the super senior model

When Real Models received Stan’s registration, it took a minute to collect ourselves after finding out he was a 95 year old wanting to be a mature model. Managed by his daughter, Suzanne who has also appeared in a photoshoot through Real Models, Stan has taken to appearing in front of the camera with natural flair. After appearing in campaigns for Living Care (NSW) and Homestyle Aged Care (VIC), he is now enjoying a relaxing holiday overseas.

Being Frank & Earnest, authentic models rule

Popular news and views website for retirees, Frank & Earnest, published an article about the benefits of using authentic, local mature models for marketing imagery, rather than rely on over-used international image bank material to which Australians do not relate. The cultural and environmental subtleties in an image that are perceived by a target audience can mean the success or failure of a brand to resonate successfully.

Homestyle models itself on the best

Homestyle Aged Care is a leading Victorian owner of aged care homes. A recent rebranding project called for new photography using mature models, which were provided and managed on site by Real Models. At the age of 95, Stan is the oldest model registered with Real Models and he participated in the photoshoot with 5 other senior models. The images are now being used in media, online and collateral.