Popular news and views website for retirees, Frank & Earnest, published an article about the benefits of using authentic, local mature models for marketing imagery, rather than rely on over-used international image bank material to which Australians do not relate. The cultural and environmental subtleties in an image that are perceived by a target audience can mean the success or failure of a brand to resonate successfully.
frankandearnest.net.au/real-people-wanted-for-new-images-of-older-australians/
