When Pride Mobility wanted to shoot hero images for the launch campaign of new models in their power chair and scooter ranges, they chose to hire older models from Real Models for a location photo shoot at the foreshore in Geelong and a vineyard at Torquay, Victoria. The full day of brilliant lifestyle images was shot by renowned action photographer Stu Gibson, and ended up a fun project with a great result for everyone involved – the models, photographer and Pride Mobility staff.
Pride Mobility Marketing Co-ordinator, Liam Calvert, said
Using local senior and mature models to get great lifestyle shots definitely adds authenticity to how well our products are suited for the Australian environment. Being experts in older models, Real Models had the right models for our shoot and managed all the arrangements with professionalism that reduced the stress on my team. We’ll be using them again when we want to hire mature models.”